25 years 25 stories from the last quarter century of FleishmanHillard - Sirious, iPet, Dino, Penguin Warrior. What do these names mean? Well they were the participants of our campaign for Logitech, the Logitech Gaming Marathon and PlayIt Warmup, which we jointly organized with GameStar, and with that, perhaps, one of the first domestic influencer challenges. This campaign had everything we love about innovative communication solutions: a good product truth, a simple but powerful idea, and a medium where the target audience not only sees, but also understands and feels the message. This work for us was an early proof that if a brand is willing to speak the language of its own community, it can generate real attention and real connection. Logitech Gaming Marathon — when we literally tested whether man or machine can last longer.
The love brand DOVE Pro‑Age was one of the boldest beauty campaigns we've ever worked on. In Hungary around 2007-2008, public discourse was still far from showing the bodies of women of their age in advertising. We didn't just want to promote this product line. The goal of our campaign was to change attitudes about aging and encourage women to embrace their evolving beauty with confidence and pride.
