FleishmanHillard Budapest organized a press event for Deloitte Hungary, where we presented the key findings of the study. The discussion focused on the dynamics of market consolidation, the capital position of regional banks, and the relationship between economies of scale and M&A activity. We also engaged with representatives from leading media outlets to discuss the challenges and opportunities facing the sector.
How do you bring the Colorado lifestyle and atmosphere to local journalists—and, through them, to their readers? This was the challenge we faced when planning the Hungarian launch of one of the world’s most popular beer brands. Our solution? Every element—from the venue selection to the program lineup and overall ambiance—was carefully curated to capture the refreshing, crisp essence of Coors. A key focus was highlighting one of the product’s most distinctive features: the color-changing blue label, which activates when the beer is perfectly chilled, reinforcing Coors’ signature cold refreshment. Through this immersive experience, we ensured that the Rocky Mountain spirit wasn’t just introduced—it was truly felt.
