The digital communication landscape is constantly changing: content production is accelerating, while trust in information is declining. In this challenging environment, brands must understand how to speak authentically, build connections and earn long-term trust. Péter Szatmári, Professional Director at FleishmanHillard, addressed these questions in his presentation at the joint workshop of Kreatív and FleishmanHillard Budapest titled “Compass, Not Magic – Why Insight Is the Real Key to Communication Success.”
On March 26, FleishmanHillard and Kreatív are co-hosting a workshop to explore the intersection of consumer expectations, business goals, and communication trends. In anticipation of the event, Szatmári Péter, the agency’s Director of Expertise, provides a brief overview of the key topics we will discuss from an international perspective.
