How do you bring the Colorado lifestyle and atmosphere to local journalists—and, through them, to their readers? This was the challenge we faced when planning the Hungarian launch of one of the world’s most popular beer brands. Our solution? Every element—from the venue selection to the program lineup and overall ambiance—was carefully curated to capture the refreshing, crisp essence of Coors. A key focus was highlighting one of the product’s most distinctive features: the color-changing blue label, which activates when the beer is perfectly chilled, reinforcing Coors’ signature cold refreshment. Through this immersive experience, we ensured that the Rocky Mountain spirit wasn’t just introduced—it was truly felt.
The real estate market is a highly specialized B2B sector, dominated by multinational companies, where strategic planning, expert positioning, topic management, and stakeholder engagement are crucial. Since mid-2022, FleishmanHillard Café has been working closely with ICON Real Estate Management to strengthen their reputation and visibility in the communication space. By the end of 2023, we successfully doubled their share of voice, achieving outstanding results in media presence and industry recognition. Through strategic expert communication, we continue to elevate ICON’s position as a trusted leader in the real estate sector.
