The 10th anniversary of the Hungarian-founded NNG was a great opportunity to tell the story of a Hungarian technological success story. The goal was not to celebrate in itself, but to give something back to the domestic audience. We wrote 2015 and in addition to Waze, iGO was used by most people on their phones - although its official Android version did not yet exist. The birthday thus provided a great opportunity to make NNG's already internationally recognized performance even more valuable to its most loyal fan base, the domestic audience.
In the next part of our 25 Years 25 Stories campaign, you can read about the OTP Self-Care Index. When long-term storytelling can meaningfully support brand positioning.
