On March 26, FleishmanHillard and Kreatív are co-hosting a workshop to explore the intersection of consumer expectations, business goals, and communication trends. In anticipation of the event, Szatmári Péter, the agency’s Director of Expertise, provides a brief overview of the key topics we will discuss from an international perspective.
FleishmanHillard Budapest organized a press event for Deloitte Hungary, where we presented the key findings of the study. The discussion focused on the dynamics of market consolidation, the capital position of regional banks, and the relationship between economies of scale and M&A activity. We also engaged with representatives from leading media outlets to discuss the challenges and opportunities facing the sector.
Hungarians are talking more and more about financial self-care, yet they remain hesitant to take action—this is one of the key findings of the 2023 OTP Self-Care Index (ÖI). As in previous years, we presented the latest results in collaboration with OTP Bank at a dedicated press event. Developed and managed jointly with OTP Bank experts for the past 12 years, the ÖI has become a valuable tool for gaining insights into the financial planning habits of Hungarians while also raising awareness about the importance of financial self-care.
Financial education can never start too early. For nearly three decades, our client, OTP Bank, has been supporting young people and their parents in taking the first steps toward financial responsibility. In recent weeks, this important topic was also explored in the ÉVA Magazine podcast Tell Me, Mom!, where the hosts spoke with an OTP Bank expert about teaching children financial literacy.
