FH25 - Deloitte | FleishmanHillard

In our 25 years, 25 stories mini-campaign, we recall solutions from the past two and a half decades of FleishmanHillard Budapest that were not only successful, but also provided characterful, memorable answers to a business challenge. For us, this is also the case with Deloitte Hungary. In this collaboration, it is particularly evident that the value of communication often lies not in a single spectacular moment, but in a consistent, strategic presence and gradual construction. Issue management and journalistic communication go hand in hand here: it is not only important what we say, but also how, when and on what relational capital we do it.

The challenge

The goal of Deloitte's communications support was not just to manage individual news or speeches, but to maintain an authentic, stable professional presence. Positioning the company as an authoritative expert. For such a brand, it is especially important to always respond thoughtfully and sensitively to address reputational issues while building strong, trusting media relationships.

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The solution

In working together, we have sought to ensure that Deloitte is a credible, accessible professional partner on relevant topics. Journalist contact played a key role in this: we saw daily press work not as a simple task, but as long-term confidence-building.

One of the memorable moments of this was our press event in 2025 organized jointly with Deloitte, where journalists and professional actors could meet in an informal atmosphere in the VIP skybox of Budapest Park. Such occasions always confirm that real dialogue and personal relationships are among the most important foundations of communication.

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Why do we love this job?

Because he showed well that the strongest communication is often not the loudest, but the most thoughtful. Working with Deloitte Hungary is therefore memorable for us: strategic thinking, trust and personal relationships are present at the same time.

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FH25 - Deloitte

The challenge

The solution

Why do we love this job?